StreetEasy Users Can Now Shop for Homes in 3-D
Powered by Floored, exclusive new technology is shown on select for-sale listings
Jan 28, 2015
NEW YORK, Jan. 28, 2015 /PRNewswire/ -- Today, StreetEasy®, New York City's leading real estate marketplace, unveiled new interactive 3-D floor plans for select listings, providing home buyers with a unique 3-D view and better insight into a home's layout. At launch, new 3-D floor plans are available for a select group of featured for-sale listingsi on desktop and mobile Web.
Built on Floored's core platform technology and customized for StreetEasy's unique needs, this new software uses the 2-D floor plans already on StreetEasy to create an accurate 3-D model of the property in as little as 24 hours. The 3-D model gives a 360-degree perspective of the layout, and gives viewers the ability to shift the floor plan angle using their device's mouse or touchscreen.
"Floor plans are a critical part of the New York City home shopping experience; more so than in the rest of the country. That's why over half of StreetEasy for-sale listings have a floor plan. It's important to know the proportions of bedrooms, where the kitchen is located and imagine how you can flow from one room to the next. Only a floor plan can give you this vantage point," said Susan Daimler, general manager of StreetEasy. "Adding 3-D floor plans to some of our most-viewed listings makes them even more valuable for shoppers. It's empowering buyers with a better way to envision their new home."
Unlike other 3-D technology currently available to the real estate industry, Floored's software does not require any special camera equipment, on-site visits, or lengthy amount of time to process.
"Creating a 3-D model has long been a challenging and time-consuming process requiring real estate agents to take an extra trip to the listing and often requiring special hardware," said Floored founder and CEO, David Eisenberg. "The Floored software that now powers StreetEasy's 3-D floor plans reimagined how this process should work and now converts 2-D to 3-D models in a fraction of the time. We were excited to bring this technology to StreetEasy first."
For an example of new 3-D floor plans, visit this listing on StreetEasy from your desktop or mobile device.
StreetEasy is New York City's leading real estate marketplace on mobile and the Web, providing accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and the major NYC metropolitan area. StreetEasy adds layers of deep, proprietary data and useful search tools that help consumers and real estate professionals navigate the complex real estate markets within the five boroughs of New York City, as well as Northern New Jersey and the Hamptons. The company launched in 2006 and was acquired by Zillow, Inc. in August 2013.
Floored is New York's leading technology company for 3D data visualization solutions for the real estate, architecture, interior design and furniture industries. Floored applies next-generation computer graphics and computer vision technology to help give end users new vision when it comes to space. Floored was founded in 2012 and has raised over $6M in venture capital from leading New York-based investors such as RRE, Two Sigma Ventures & Greycroft Partners.
StreetEasy is a registered trademark of Zillow, Inc.
i At launch, StreetEasy 3-D floor plans will only be available for single-floor NYC for-sale listings that are part of the self-serve Featured Listing program.
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For further information: Lauren Riefflin, StreetEasy, 212-804-6850, firstname.lastname@example.org