Spokespeople & Experts
Susan Daimler is the general manager of StreetEasy. She is the primary spokesperson for StreetEasy business news and is well-versed in both company and industry-related topics. With a tech start-up background, she can also offer tips and advice for entrepreneurs and women in tech.
Susan joined StreetEasy as a part of the company’s acquisition by Zillow in August 2013. She joined Zillow in October 2012 after Zillow acquired Buyfolio, a co-shopping platform for real estate agents and their homebuyers, which she co-founded in 2009. Prior to Buyfolio, Susan co-founded the award-winning travel website SeatGuru, which was sold to Expedia in 2007. Before SeatGuru, Susan worked in marketing and client management. She has a bachelor’s in English from Johns Hopkins University and currently sits on their Board of Trustees.
Grant Long is a senior economist at StreetEasy. He leads the StreetEasy Research team, which uses data to better understand the New York City real estate market and its interactions with the local, national and global economies. Grant can offer deep insight into NYC real estate data, housing market trends, economic issues and housing policies.
Prior to StreetEasy, Grant was a senior data scientist at Capital One and worked at the Federal Reserve Bank of New York and Federal Reserve Board of Governors. He holds a master’s degree in data science from New York University’s Center for Data Science, a master’s degree in international economics from Johns Hopkins School of Advanced International Studies (SAIS) and bachelor’s degrees in economics and urban studies from the University of Pennsylvania. He is also a member of the Data Science Curriculum Council at General Assembly and an industry adviser to the NYC Tech Talent Pipeline, a workforce development partnership organized by the NYC mayor’s office.
Senior Manager, Marketing & Communications
Lauren Riefflin is the Senior Manager of Marketing and Communications for StreetEasy. She oversees all public relations, public affairs and communications efforts for the brand. She is the primary spokesperson for lifestyle news and is well-versed in NYC’s real estate market trends. Lauren has been featured in national print and local broadcast stories, including CNBC, CNN Money, The New York Times, TimeOut, NY1 and Fox5.
Lauren joined StreetEasy as a part of the company’s acquisition by Zillow in August 2013. She started her career at Zillow in 2010 as part of their award-winning public relations team. There, she managed Zillow’s celebrity and lifestyle, mobile product, and data and economic research PR programs.
She graduated with a bachelor’s degree in Communications from the University of Washington.
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