Spokespeople & Experts
VP & General Manager
Caroline Burton is the Vice President and General Manager of Zillow Group New York, overseeing Zillow Group's local brands StreetEasy and Out East. She is the primary spokesperson for StreetEasy and Out East business news and is well-versed in real estate industry topics and trends.
Caroline joined Zillow Group New York in November 2014 as the Director of Strategy. During her time with the company, she has guided the New York brands through several notable milestones including new revenue streams and product capabilities. Prior to Zillow Group, Caroline helped companies evaluate strategic business opportunities and develop new products primarily within the digital media space including time at American Express and Alvarez & Marsal, among others.
Caroline is recognized as a leader in the industry, having been named by Crain’s New York as one of the most notable people in New York real estate.
Caroline holds an Honors Business Administration (HBA) degree from the Ivey Business School at Western University in London, Ontario, Canada and serves as a mentor for the NYC-based real estate tech accelerator, MetaProp.
Nancy Wu is an Economist at StreetEasy, publishing original research on the New York City housing market. Nancy can speak to a variety of topics including neighborhood and demographic trends, urban development projects, ultra-luxury markets, foreign demand, and data-driven tips for today’s homebuyers and renters. Before joining StreetEasy, Nancy worked in NERA Economic Consulting’s finance practice, and prior to that, in economic policy. Nancy has a Master’s Degree in Economics for Development from the University of Oxford, and Bachelor’s Degrees in Economics, Government, and Women’s and Gender Studies from Dartmouth College.
Director, Marketing and Communications
Lauren Riefflin is the Senior Manager of Marketing and Communications for StreetEasy. She oversees all public relations, public affairs and communications efforts for the brand. She is the primary spokesperson for lifestyle news and is well-versed in NYC’s real estate market trends. Lauren has been featured in national print and local broadcast stories, including CNBC, CNN Money, The New York Times, TimeOut, NY1 and Fox5.
Lauren joined StreetEasy as a part of the company’s acquisition by Zillow in August 2013. She started her career at Zillow in 2010 as part of their award-winning public relations team. There, she managed Zillow’s celebrity and lifestyle, mobile product, and data and economic research PR programs.
She graduated with a bachelor’s degree in Communications from the University of Washington.
Director, Data Product and Engineering
Grant Long is a senior economist at StreetEasy. He leads the StreetEasy Research team, which uses data to better understand the New York City real estate market and its interactions with the local, national and global economies. Grant can offer deep insight into NYC real estate data, housing market trends, economic issues and housing policies.
Prior to StreetEasy, Grant was a senior data scientist at Capital One and worked at the Federal Reserve Bank of New York and Federal Reserve Board of Governors. He holds a master’s degree in data science from New York University’s Center for Data Science, a master’s degree in international economics from Johns Hopkins School of Advanced International Studies (SAIS) and bachelor’s degrees in economics and urban studies from the University of Pennsylvania. He is also a member of the Data Science Curriculum Council at General Assembly and an industry adviser to the NYC Tech Talent Pipeline, a workforce development partnership organized by the NYC mayor’s office.
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