Spokespeople & Experts
VP & General Manager
Matt Daimler is the Vice President and General Manager of Zillow Group NYC, overseeing all strategy, product, engineering, and marketing for Zillow Group's New York brands, including StreetEasy, Naked Apartments and Out East. He is the primary spokesperson for StreetEasy business news and is well-versed in both company and real estate industry-related topics. With a product, data and tech start-up background, he also has an abundance of entrepreneurial insights that jump across industries.
Matt joined StreetEasy as a part of the company’s acquisition by Zillow in August 2013. He joined Zillow in October 2012 after Zillow acquired Buyfolio, a co-shopping platform for real estate agents and their homebuyers, which he co-founded in 2009. Prior to Buyfolio, Matt co-founded the award-winning travel website SeatGuru, which was sold to Expedia in 2007. Before SeatGuru, Matt worked in product management roles for startup and technology companies in Silicon Valley and Seattle. He has a Bachelor of Science in computer engineering with a minor in entrepreneurship and management from Johns Hopkins University.
Matt is on the board of the Whiting School of Engineering at Johns Hopkins.
Grant Long is a senior economist at StreetEasy. He leads the StreetEasy Research team, which uses data to better understand the New York City real estate market and its interactions with the local, national and global economies. Grant can offer deep insight into NYC real estate data, housing market trends, economic issues and housing policies.
Prior to StreetEasy, Grant was a senior data scientist at Capital One and worked at the Federal Reserve Bank of New York and Federal Reserve Board of Governors. He holds a master’s degree in data science from New York University’s Center for Data Science, a master’s degree in international economics from Johns Hopkins School of Advanced International Studies (SAIS) and bachelor’s degrees in economics and urban studies from the University of Pennsylvania. He is also a member of the Data Science Curriculum Council at General Assembly and an industry adviser to the NYC Tech Talent Pipeline, a workforce development partnership organized by the NYC mayor’s office.
Senior Manager, Marketing & Communications
Lauren Riefflin is the Senior Manager of Marketing and Communications for StreetEasy. She oversees all public relations, public affairs and communications efforts for the brand. She is the primary spokesperson for lifestyle news and is well-versed in NYC’s real estate market trends. Lauren has been featured in national print and local broadcast stories, including CNBC, CNN Money, The New York Times, TimeOut, NY1 and Fox5.
Lauren joined StreetEasy as a part of the company’s acquisition by Zillow in August 2013. She started her career at Zillow in 2010 as part of their award-winning public relations team. There, she managed Zillow’s celebrity and lifestyle, mobile product, and data and economic research PR programs.
She graduated with a bachelor’s degree in Communications from the University of Washington.
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